Apple Watch Sales Remain Draped In Mystery

“Apple (AAPL) late Tuesday reported “another great quarter” for its Apple Watch smartwatch. But you’ll have to take the company’s word for it, since it didn’t back the claim with any unit sales numbers. Apple has refused to quantify its Apple Watch sales since the wrist-worn device debuted in April 2015. By contrast, the company discloses unit sales for iPhone, iPad and Mac computers.

On a conference call with analysts, Apple Chief Executive Tim Cook spoke highly of the Apple Watch.

“Apple Watch had another great quarter with revenue growing by strong double digits year-over-year to a new March-quarter record,” Cook said. “Millions of customers are using Apple Watch to help them stay active, healthy and connected and they have made it the top-selling watch in the world.”

But just how many watches did Apple sell last quarter?”